Why is Natl. Gen. Inds. falling/rising?

As of 08-Jul, National General Industries Ltd is currently priced at 54.00, showing no change (0.00%). The stock has underperformed significantly, with a 1-week return of -5.35% and a 1-month return of -8.41%. Today's performance indicates that the stock has outperformed its sector by 0.26%, but it is trading lower than all its moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a notable decline in investor participation, with delivery volume falling by 28.9% against the 5-day average. The company is facing challenges, including operating losses and a weak ability to service its debt, reflected in a poor EBIT to Interest ratio of -0.77. The stock has consistently underperformed against benchmarks, with a 1-year return of -30.64% and negative returns over the last three years.
In the broader market context, the Sensex has shown a slight increase of 0.02% over the past week, contrasting sharply with National General Industries' decline. The stock's performance is particularly concerning given its significant underperformance relative to the benchmark, with a year-to-date return of -19.40% compared to the Sensex's 7.13%. This consistent underperformance, coupled with the company's reported losses and negative return on capital employed (ROCE), suggests a weak long-term fundamental strength, further contributing to investor caution and the stock's downward trajectory.