Why is Natl. Gen. Inds. falling/rising?

As of 09-Jul, National General Industries Ltd is experiencing a slight decline in its stock price, currently at 53.99, with a change of -0.01, representing a decrease of 0.02%. The stock has underperformed significantly over various periods, with a year-to-date return of -19.42% and a one-year return of -27.66%. Today's performance indicates that the stock has outperformed its sector by 0.7%, but it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 11.08% compared to the 5-day average. The company is facing significant challenges, including operating losses and a weak ability to service its debt, which contributes to its negative return on capital employed (ROCE) and overall poor long-term fundamental strength.
In the broader market context, the stock's performance has been notably weaker than the benchmark, with a one-week return of -0.39% compared to the Sensex's gain of +0.15%. Over the past three years, National General Industries has consistently underperformed against the BSE500, highlighting its ongoing struggles in the market. The company's reported losses and negative operating profits further exacerbate its risk profile, making it a less attractive investment compared to the benchmark and contributing to its declining stock price.