Why is Natl. Gen. Inds. falling/rising?

As of 10-Jul, National General Industries Ltd is experiencing a decline in its stock price, currently at Rs 51.35, which reflects a decrease of Rs 2.64 or 4.89%. The stock has underperformed its sector by 5.69% today and has been on a downward trend, falling for the last two days with a total return of -4.91% over that period. It opened with a significant loss of 4.98% and has traded within a wide range of Rs 5.38, touching an intraday low of Rs 51.3. The stock is also close to its 52-week low, just 3.8% away from Rs 49.4. The company has reported operating losses and a weak long-term fundamental strength, with a negative EBIT to Interest ratio of -0.77 and a decline in net sales of 22.53% over the last nine months, contributing to the stock's recent poor performance.
In the broader market context, the stock's performance has been notably worse than the benchmark, with a year-to-date return of -23.36% compared to the Sensex's gain of 6.46%. Over the past three years, National General Industries has consistently underperformed against the BSE500, generating -32.25% returns in the last year alone. This consistent underperformance, combined with falling investor participation—evidenced by a 98.37% drop in delivery volume—indicates a lack of confidence among investors, further exacerbating the stock's decline.