Why is Natl. Gen. Inds. falling/rising?

As of 22-Jul, National General Industries Ltd is experiencing a decline in its stock price, currently at Rs 51.99, which reflects a decrease of Rs 1.9 or 3.53%. The stock has underperformed significantly, with a 1-week return of -3.83% and a 1-month return of -20.32%. Today's performance indicates that the stock is trading close to its 52-week low, just 4.98% above Rs 49.4, and it has touched an intraday low of Rs 51.25, down 4.9%. The stock is also trading below all key moving averages and has seen a drastic drop in investor participation, with delivery volume falling by 76.34% compared to the 5-day average. The company's financial health is concerning, with operating losses and a weak ability to service its debt, as indicated by a poor EBIT to Interest ratio of -0.77 and negative return on capital employed (ROCE).
In the broader market context, the stock's performance has been notably poor compared to the benchmark, with a year-to-date return of -22.40% against a positive 5.18% for the Sensex. This consistent underperformance over the last three years, coupled with negative operating profits and declining sales, has contributed to a perception of risk among investors. The stock's historical valuations suggest it is trading at a risky level, further exacerbated by the company's reported losses and negative profit trends. Overall, these factors indicate a challenging environment for National General Industries Ltd, leading to its current price decline.