Why is Naturite Agro falling/rising?

As of 08-Jul, Naturite Agro Products Ltd is experiencing a price increase, currently at Rs 374.00, reflecting a rise of 7.3 or 1.99%. The stock has shown strong performance, gaining 12.57% over the last six days and outperforming its sector by 2.57% today. It is also trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past year, the stock has generated an impressive return of 346.57%, significantly outperforming the BSE500 index in both the long term and near term. However, it is important to note that the company is facing challenges, including operating losses and a weak ability to service its debt, which may impact investor sentiment despite the recent price rise.
In the broader market context, Naturite Agro's short-term return of 10.37% over the past week stands in stark contrast to the Sensex, which has only increased by 0.02% during the same period. This significant outperformance highlights the stock's strong appeal among investors, particularly in light of rising investor participation, as evidenced by a 101.28% increase in delivery volume compared to the 5-day average. Nevertheless, the company's negative EBITDA and low profitability per unit of shareholders' funds present risks that could affect its long-term viability, despite the current upward momentum in stock price.