Why is NDTV falling/rising?

As of 04-Aug, New Delhi Television Ltd's stock is currently priced at 136.50, reflecting an increase of 0.66 or 0.49%. Despite this slight uptick, the stock has underperformed its sector by 1.23% today and has experienced a trend reversal after three consecutive days of decline. Over the past week, the stock has decreased by 3.84%, and it has shown significant underperformance over longer periods, with a 1-year return of -37.49% and a 3-year return of -54.09%. The company's financial health is concerning, as it has reported negative results for the last ten consecutive quarters, with a high debt-to-equity ratio of 5.58 times and a negative EBITDA, indicating a weak long-term fundamental strength.
In the broader market context, the Sensex has shown a slight increase of 0.16% over the past week, contrasting with NDTV's decline. While the stock's recent price movement may suggest a potential recovery, the overall trend indicates consistent underperformance against the benchmark, particularly over the last three years. The lack of domestic mutual fund investment, which stands at 0%, further highlights investor hesitance regarding the company's valuation and business prospects. Therefore, despite a minor price increase today, the stock's long-term outlook remains precarious due to its financial struggles and historical performance.