Why is NDTV falling/rising?

As of 05-Sep, New Delhi Television Ltd's stock price is currently at 140.50, reflecting a decrease of 0.55, or 0.39%. The stock has been experiencing a consecutive decline over the last two days, with a total drop of 0.85% during this period. In terms of performance against benchmarks, the stock has underperformed significantly, showing a -29.40% return over the past year compared to a -1.81% return for the Sensex. The company has declared negative results for the last ten consecutive quarters, with a weak debt-equity ratio of 5.58 times and a poor EBIT to interest ratio of 0.82, indicating challenges in servicing its debt. Additionally, domestic mutual funds hold no stake in the company, suggesting a lack of confidence in its valuation or business prospects. In the broader market context, the stock's short-term performance is notably worse than the benchmark, as it has recorded a -0.35% return over the past week while the Sensex has gained 1.13%. This consistent underperformance against the benchmark over the last three years, coupled with a significant decline in investor participation—evidenced by a 35.43% drop in delivery volume—highlights the stock's ongoing struggles. The liquidity of the stock remains adequate for trading, but the overall sentiment appears to be negative, driven by the company's weak financial fundamentals and declining profitability, which have contributed to its recent price movement.