Why is NDTV falling/rising?

As of 17-Sep, New Delhi Television Ltd (NDTV) is experiencing a slight decline in its stock price, currently at 126.85, reflecting a decrease of 0.15 or 0.12%. The stock has underperformed its sector today by 0.94% and has been on a downward trend for the last three days, accumulating a total decline of 3.61%. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock's delivery volume has significantly decreased, falling by 66.68% compared to its 5-day average. The company has also reported negative results for the last ten consecutive quarters, with a high debt-to-equity ratio of 5.58 times and a negative EBITDA, indicating weak long-term fundamental strength and a poor ability to service its debt.
In the broader market context, NDTV's short-term performance has been notably better than the benchmark, with a 4.96% increase over the past week compared to the Sensex's 1.56% rise, and a substantial 27.94% increase over the past month against the Sensex's 2.60%. However, the stock has consistently underperformed against the benchmark over the last three years, with a one-year return of -17.99% compared to the Sensex's -0.46%. This consistent underperformance, coupled with a lack of investment from domestic mutual funds, suggests a lack of confidence in the company's future prospects, contributing to the stock's recent decline.