Why is NDTV falling/rising?

As of 30-Sep, New Delhi Television Ltd (NDTV) is experiencing a decline in its stock price, currently at Rs 115.05, reflecting a decrease of Rs 2.05 or 1.75%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 5.97% during this period. Additionally, the stock's performance over the past week shows a significant drop of 8.87%, while it has decreased by 10.15% year-to-date. The stock's trading volume has also decreased, with a delivery volume of 51.08k on September 29, which is down by 62.35% compared to the 5-day average. There is no information available regarding positive or negative factors impacting the stock.
Broader Market Context: In comparison to the benchmark Sensex, which has decreased by 2.23% over the past week, NDTV's decline of 8.87% indicates a more pronounced underperformance. While the Sensex has shown a slight gain of 0.57% over the past month, NDTV has managed a modest increase of 2.79% during the same timeframe. However, the stark contrast in the longer-term performance, with NDTV down 22.80% over the past year compared to the Sensex's decline of only 4.78%, highlights the stock's ongoing struggles in the market.