Why is NDTV falling/rising?

As of 13-Oct, New Delhi Television Ltd's stock is currently priced at 95.05, reflecting a decline of 10.05, or 9.56%. The stock has been on a downward trend, having lost 18.62% over the last seven days and underperformed its sector by 9.13% today. It opened with a significant loss of 9.99% and reached an intraday low of Rs 94.6. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, while there has been a notable increase in investor participation, with delivery volume rising by 499.5% against the 5-day average, the overall performance remains weak, as evidenced by the substantial negative returns over various periods compared to the benchmark Sensex.
In the broader market context, NDTV's recent performance contrasts sharply with the Sensex, which has shown positive returns of 0.66% over the past week and 0.52% over the past month. The stock's year-to-date performance is particularly concerning, with a decline of 25.77% compared to the Sensex's gain of 5.36%. This significant underperformance highlights the challenges facing NDTV in the current market environment, as it struggles to maintain investor confidence amidst a broader market that is experiencing modest gains.