Why is Neelamalai Agro falling/rising?

As of 07-Aug, Neelamalai Agro Industries Ltd is experiencing a decline in its stock price, currently at Rs 3,511.00, which reflects a decrease of Rs 34.2 or 0.96%. Today's price summary indicates that the stock opened with a gain of 5.92% but subsequently fell, reaching an intraday low of Rs 3,410, which represents a drop of 3.81%. The stock has underperformed its sector by 0.93% today and is trading below all key moving averages, indicating a bearish trend. Furthermore, the stock's performance over various periods shows significant declines, with a year-to-date drop of 17.49% and a one-year decline of 26.87%, while the benchmark Sensex has shown positive returns in the same periods.
In the broader market context, Neelamalai Agro's short-term performance has been weaker than the benchmark, with a one-week return of -3.01% compared to the Sensex's -0.69%. This underperformance is compounded by a notable decrease in investor participation, as evidenced by a 49.22% drop in delivery volume against the five-day average. The liquidity of the stock remains adequate for trading, but the overall negative sentiment and lack of positive factors in the market contribute to the stock's downward trajectory.