Why is Neeraj Paper Mkt falling/rising?

As of 18-Jul, Neeraj Paper Marketing Ltd's stock price is currently at 19.42, reflecting an increase of 0.92 or 4.97%. The stock has shown a positive trend recently, gaining 7.59% over the last two days and outperforming its sector by 5.5% today. Despite this short-term gain, the stock has a year-to-date return of -31.93% and has underperformed in the long term, with a -9.67% return over the past year. The stock is trading at a discount compared to its peers, which may attract some investors, but it has also seen a significant drop in delivery volume, indicating falling investor participation. The company's return on capital employed (ROCE) is relatively low at 6.9%, and its profits have decreased by 33% over the past year, which raises concerns about its long-term growth potential.
In the broader market context, Neeraj Paper Marketing Ltd has outperformed the Sensex in the short term, with a 1-week return of +2.37% compared to the benchmark's -0.90%. However, the stock's long-term performance remains weak, as it has underperformed the BSE500 over various time frames, including the last three years and one year. The company's high debt to EBITDA ratio of 6.93 times and flat financial results further contribute to concerns about its ability to sustain growth. Overall, while the recent price increase may be driven by short-term trading dynamics, the underlying fundamentals suggest a challenging outlook for the stock in the longer term.