Why is Neeraj Paper Mkt falling/rising?

As of 24-Jul, Neeraj Paper Marketing Ltd's stock price is currently at 20.50, reflecting an increase of 0.15 or 0.74%. The stock has shown a strong performance in the short term, with a 10.81% increase over the past week and a 7.89% increase over the past month, outperforming the sector by 2.92% today. However, the stock's year-to-date performance remains concerning, with a decline of 28.15%. The company has a Return on Capital Employed (ROCE) of 6.9, indicating a very attractive valuation, and it is trading at a discount compared to its peers. Despite these positives, the stock's profits have fallen by 33% over the past year, and it has shown weak long-term fundamental strength, which may contribute to investor caution.
In the broader market context, the Sensex has remained relatively flat, with a slight decline of 0.09% over the past week. While Neeraj Paper Marketing Ltd has outperformed the benchmark in the short term, the overall market sentiment may be influenced by the company's weak long-term growth prospects, as evidenced by its low net sales growth and high Debt to EBITDA ratio. Additionally, the stock's liquidity appears to be a concern, with a significant drop in delivery volume, indicating falling investor participation. This combination of factors suggests that while the stock is experiencing a short-term rise, underlying issues may limit its long-term potential.