Why is Neil Industries falling/rising?

As of 07-Jul, Neil Industries Ltd is experiencing a decline in its stock price, currently at 7.95, reflecting a decrease of 0.05 or 0.62%. The stock has shown a mixed performance in recent periods, with a 1-week return of +0.63%, but a significant decline of -11.67% over the past month and a staggering -54.42% over the last year. Today's price summary indicates that while the stock is performing in line with its sector, it is trading higher than its 5-day moving average but lower than its longer-term moving averages. Additionally, there has been a rise in investor participation, with a notable increase in delivery volume. However, the stock's long-term fundamentals are weak, characterized by a -14.59% CAGR growth in net sales over the last five years and a poor EBIT to Interest ratio, which raises concerns about its ability to service debt.
In the broader market context, the Sensex has shown a slight decline of -0.20% over the past week, which contrasts with Neil Industries' positive short-term return. However, the stock's long-term performance is concerning, as it has underperformed the BSE500 over various time frames, including a -54.42% return in the last year compared to the benchmark's +4.31%. This underperformance, coupled with a very low return on equity and a significant drop in profits, suggests that investor sentiment may be negatively impacted, contributing to the stock's current downward movement.