Why is Netwrk.18 Media falling/rising?

As of 27-Jun, Network 18 Media & Investments Ltd is experiencing a decline in its stock price, currently at 58.92, reflecting a decrease of 0.81 or 1.36%. The stock has underperformed its sector by 2.12% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 4.54%. Over the past week, the stock has shown a positive return of 12.61%, but it has significantly underperformed over the longer term, with a year-to-date decline of 17.42% and a one-year drop of 25.65%. The company has been facing challenges, including high debt levels and negative results for the last five consecutive quarters, which have contributed to its weak long-term growth and low profitability.
In the broader market context, while the Sensex has increased by 2.00% over the past week and 7.58% year-to-date, Network 18 Media's performance has been notably weaker, indicating a consistent underperformance against the benchmark. The stock's liquidity appears sufficient for trading, but the declining delivery volume suggests a lack of investor confidence. Additionally, the low stake held by domestic mutual funds may reflect their discomfort with the company's valuation or business prospects, further exacerbating the stock's struggles in a market that is otherwise showing positive trends.