Why is Netwrk.18 Media falling/rising?

As of 01-Jul, Network 18 Media & Investments Ltd is experiencing a decline in its stock price, currently at 57.96, reflecting a decrease of 0.93 or 1.58%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 6.09% during this period. Despite a positive return of 8.56% over the past week and 6.27% over the past month, the stock has significantly underperformed the benchmark Sensex, which has gained 2.00% and 2.76% respectively. The company is facing challenges such as high debt levels, negative results for the last five consecutive quarters, and a poor long-term growth outlook, which have contributed to its recent price decline.
In the broader market context, while the stock has shown some short-term gains, its year-to-date performance is notably poor, with a decline of 18.77% compared to the Sensex's increase of 7.11%. The stock's liquidity is adequate for trading, but there has been a significant drop in investor participation, with delivery volume decreasing by 65.15% against the five-day average. The company's weak fundamentals, including a negative EBITDA and low profitability reflected in a Return on Equity of only 6.68%, further exacerbate investor concerns, leading to a lack of confidence as indicated by the minimal holdings from domestic mutual funds.