Why is Netwrk.18 Media falling/rising?

As of 16-Jul, Network 18 Media & Investments Ltd is experiencing a significant rise in its stock price, currently at Rs 63.22, reflecting an increase of 7.36 or 13.18%. Today's performance indicates that the stock has outperformed its sector by 10.55%, opening with a gain of 2.86% and reaching an intraday high of Rs 65.31. Over the past week, the stock has shown a return of +12.79%, while its one-month return stands at +15.77%. However, despite this recent uptick, the company has faced substantial challenges, including a high debt burden and negative financial results over the last six quarters, which have contributed to a long-term decline in profitability and a negative EBITDA. The stock's performance has been inconsistent, with a one-year return of -24.47%, indicating a consistent underperformance against benchmarks like the BSE500.
In the broader market context, while Network 18 Media has shown positive short-term returns, the benchmark Sensex has experienced a slight decline of -1.08% over the past week. This contrast highlights the stock's recent strength relative to the market. However, the company's long-term outlook remains concerning, as it has underperformed against the benchmark over the last three years, with domestic mutual funds holding only a minimal stake, suggesting a lack of confidence in the company's future prospects. The combination of short-term gains against a backdrop of long-term financial instability presents a complex picture for investors considering Network 18 Media's stock.