Why is Netwrk.18 Media falling/rising?

As of 17-Oct, Network 18 Media & Investments Ltd is experiencing a decline in its stock price, currently at Rs 50.25, which reflects a decrease of Rs 1.28 or 2.48%. The stock has been underperforming, having fallen consecutively for the last two days, with a total decline of 2.64% during this period. It is trading below all its moving averages, indicating a bearish trend. Additionally, despite a recent positive earnings report after six consecutive negative quarters, the company's long-term fundamentals remain weak, characterized by high debt levels and negative growth in net sales and operating profit over the past five years. This combination of factors contributes to the stock's downward movement.
In the broader market context, the stock's performance has been notably poor compared to the benchmark Sensex, which has gained 1.76% over the past week while Network 18 Media has dropped 4.27%. This underperformance is further highlighted by the stock's year-to-date decline of 29.57%, contrasting sharply with the Sensex's increase of 7.44%. The limited interest from domestic mutual funds, holding only 0.43% of the company, may indicate a lack of confidence in the stock's future prospects, reinforcing the negative sentiment surrounding it. Overall, the combination of weak fundamentals, poor recent performance, and unfavorable comparisons to the broader market are driving the stock's decline.