Why is Next Mediaworks falling/rising?

As of 30-Jul, Next Mediaworks Ltd is currently priced at 6.48, reflecting a decrease of 0.02, or 0.31%. The stock has been underperforming, having fallen for the last two days with a total decline of 0.46%. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the delivery volume has significantly decreased by 78.04% compared to the 5-day average, suggesting a lack of investor interest. The company is facing serious financial challenges, including a negative book value, high debt-to-EBITDA ratio, and reported losses, which contribute to its weak long-term fundamental strength.
In the broader market context, the stock's performance over the past week shows a decline of 0.31%, while the Sensex has dropped by 1.50%, indicating that the stock is slightly outperforming the benchmark in the short term. However, over the past month, Next Mediaworks has seen a more significant decline of 8.60%, compared to the Sensex's 2.54% drop, highlighting its underperformance. The company has also reported negative growth in key financial metrics, such as a 41.11% decrease in profit after tax and a 28.57% decline in net sales, which further exacerbates investor concerns and contributes to the stock's downward trajectory.