Why is Next Mediaworks falling/rising?

As of 07-Aug, Next Mediaworks Ltd is currently priced at 6.22, reflecting a slight increase of 0.02 or 0.32%. Despite this uptick today, the stock has shown a negative performance over the past week, down 2.66%, and has significantly underperformed the benchmark Sensex, which has only declined by 0.69% during the same period. The stock is trading below its moving averages across various time frames, indicating a bearish trend. However, there has been a notable increase in investor participation, with delivery volume rising by 93.09% compared to the 5-day average, suggesting some renewed interest in the stock.
In the broader market context, Next Mediaworks has struggled year-to-date, with a decline of 27.25%, while the Sensex has gained 3.18% in the same timeframe. This stark contrast highlights the stock's underperformance relative to the market. Although the stock has outperformed its sector by 0.57% today, the overall trend remains concerning, as it has consistently lagged behind the benchmark over longer periods, including a 1-year decline of 15.26% compared to the Sensex's 1.45% gain. The absence of specific positive or negative factors in the dashboard limits a deeper analysis of the stock's recent movements.