Why is Next Mediaworks falling/rising?

As of 23-Sep, Next Mediaworks Ltd is currently priced at 6.35, reflecting a decrease of 0.02, or 0.31%. The stock has shown mixed performance recently, with a 2.25% increase over the past week, although it has declined by 3.79% over the past month and 25.73% year-to-date. Today's price summary indicates that the stock has outperformed its sector by 0.55%, but it is trading below its longer-term moving averages, which suggests a lack of momentum. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 54.9% compared to the five-day average. The company is facing challenges, including a negative book value, a high debt-to-EBITDA ratio of 11.20 times, and reported losses, which contribute to its weak long-term fundamental strength.
In the broader market context, the stock's performance over the past week contrasts with the Sensex, which has decreased by 0.34%. Despite the short-term outperformance against its sector, Next Mediaworks has consistently underperformed against the benchmark over the last three years, with a one-year return of -14.99% compared to the Sensex's -3.33%. This underperformance, coupled with negative financial indicators such as declining net sales and cash reserves, paints a concerning picture for potential investors, suggesting that the stock's recent movement is influenced by both internal financial struggles and external market conditions.