Why is Next Mediaworks falling/rising?

As of 24-Sep, Next Mediaworks Ltd's stock price is currently at 6.55, reflecting an increase of 0.2 or 3.15%. The stock has outperformed its sector today by 4.41%, although it is trading above its 5-day, 20-day, and 50-day moving averages, yet below its 100-day and 200-day moving averages. Despite this positive movement, the stock has shown a year-to-date decline of 23.39% and a one-year decline of 15.48%, indicating a consistent underperformance against the benchmark. The company is facing significant challenges, including a negative book value and a high debt-to-EBITDA ratio of 11.20 times, which raises concerns about its long-term viability. Additionally, the company has reported losses and a negative net worth, which could deter potential investors.
In the broader market context, the Sensex has experienced a slight decline of 1.18% over the past week, while Next Mediaworks has gained 7.03% in the same period, showcasing its relative strength in a weak market. However, the stock's long-term performance remains concerning, with a negative EBITDA and a significant drop in net sales and profit after tax over the last six months. This underperformance against the benchmark over the past three years, coupled with falling investor participation and liquidity issues, suggests that while the stock may have seen a short-term rise, the underlying fundamentals present a risky investment scenario.