Why is Next Mediaworks falling/rising?

As of 01-October, Next Mediaworks Ltd is experiencing a price increase, currently at 7.12, with a change of 0.64, representing a rise of 9.88%. The stock has outperformed its sector by 8.99% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward trend. However, there has been a notable decline in investor participation, with delivery volume falling by 20.32% against the 5-day average. Over the past week, the stock has gained 8.70%, while it has increased by 11.25% over the past month, contrasting with the Sensex, which has seen a decline of 0.90% over the same week and a modest gain of 0.77% over the month.
In the broader market context, Next Mediaworks' recent performance highlights a significant divergence from the benchmark, as it has shown strong short-term returns compared to the Sensex. While the stock has struggled year-to-date with a decline of 16.73%, its recent gains suggest a potential recovery phase, especially given the positive short-term performance. The stock's liquidity remains adequate for trading, which may contribute to its upward momentum despite the drop in delivery volumes. Overall, the combination of strong short-term performance and favorable trading conditions appears to be driving the stock's rise, even as it faces challenges in longer-term performance metrics.