Why is Next Mediaworks falling/rising?

As of 08-Oct, Next Mediaworks Ltd is experiencing a price increase, with its current price at 6.94, reflecting a rise of 0.15 or 2.21%. The stock has shown positive momentum, gaining for the last two days and achieving a total return of 5.31% during this period. Additionally, the stock has outperformed its sector by 3.01%. In terms of returns compared to benchmarks, the stock has increased by 6.93% over the past month, while it has underperformed over the year-to-date with a decline of 18.83%. Notably, the stock's delivery volume has risen significantly, indicating increased investor participation, which may contribute to the recent upward movement.
In the broader market context, the Sensex has shown a positive return of 0.98% over the past week and 1.22% over the past month, suggesting a generally favorable market environment. However, Next Mediaworks' performance over the last week has been negative at -1.98%, indicating that while the stock is currently rising, it has faced challenges in the short term compared to the benchmark. The stock's performance over longer periods, such as a 3-year return of 23.05% and a 5-year return of 28.04%, suggests that it has had a strong historical performance, although it lags behind the Sensex in these longer time frames. Overall, the recent price increase appears to be driven by improved investor sentiment and participation, despite some historical underperformance relative to the broader market.