Why is Nippon Life Ind. falling/rising?

As of 14-Jul, Nippon Life India Asset Management Ltd's stock price is rising, currently at 809.60, reflecting an increase of 6.6 or 0.82%. The stock has shown strong performance, with a 1-week return of +3.54%, a 1-month return of +10.04%, and a year-to-date return of +11.38%. It is also trading above all key moving averages, indicating positive momentum. However, there has been a notable decline in investor participation, with delivery volume falling by 41.8% compared to the 5-day average. Despite this, the stock is close to its 52-week high, just 2.23% away from Rs 827.65, and has demonstrated strong long-term fundamentals, including an average Return on Equity (ROE) of 24.45% and high institutional holdings at 21.14%.
In the broader market context, while the Sensex has experienced a decline of 1.42% over the past week, Nippon Life's performance stands out positively, showcasing its ability to outperform the benchmark significantly. The stock's returns have consistently surpassed those of the BSE500 over various time frames, including the last three years and one year, which reinforces its strong market position. This combination of solid performance metrics and institutional backing contributes to the stock's upward movement, even amidst a broader market downturn.