Why is Nitco falling/rising?

As of 15-Jul, Nitco Ltd's stock price is currently at 149.65, showing no change (0.00%). The stock has demonstrated strong performance over the longer term, with a remarkable increase of 107.85% over the past year and an impressive 540.90% over the last three years. Today's price summary indicates that Nitco is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a positive trend. Additionally, there has been a significant rise in investor participation, with delivery volume increasing by 55.22% compared to the 5-day average. However, the company faces challenges, including operating losses and a weak long-term fundamental strength, as evidenced by a negative annual growth rate in net sales and a high debt-to-EBITDA ratio, which may impact investor sentiment.
In the broader market context, Nitco's short-term performance has been slightly negative, with a 1-week return of -0.17%, while the benchmark Sensex has declined by 1.36% during the same period. Despite this, Nitco has outperformed the BSE500 over the last three years, one year, and three months, indicating a strong market-beating performance in the long term. However, the stock's high promoter share pledging (87.75%) and negative EBITDA position add to the risks, potentially exerting downward pressure on the stock price in a volatile market environment.