Why is Northern Spirits falling/rising?

As of 14-Jul, Northern Spirits Ltd is currently priced at 217.20, reflecting a decrease of 0.8, or 0.37%. The stock has been experiencing a decline, having fallen for the last two days with a total return of -1% during this period. Despite this recent downturn, the stock has outperformed its sector by 0.35% today and has shown strong performance over the past week and month, with returns of +3.45% and +11.38%, respectively. However, it is important to note that the stock has generated a negative return of -24.61% over the past year, even as its profits have increased by 39%. The company's healthy long-term growth, indicated by a 64.60% annual growth rate in net sales and a 41.28% increase in operating profit, suggests a solid foundation, but the recent decline in delivery volume by 11.81% against the 5-day average raises concerns about investor participation.
In the broader market context, Northern Spirits has significantly outperformed the benchmark Sensex over various time frames, including a remarkable +495.07% return over three years compared to the benchmark's +53.99%. However, the Sensex has shown a slight positive return of +1.40% over the past month, contrasting with the stock's strong monthly performance. This divergence indicates that while Northern Spirits has been resilient in the short term, the recent price drop may reflect broader market sentiments or investor caution, particularly given the stock's substantial year-over-year decline.