Why is Northern Spirits falling/rising?

As of 15-Jul, Northern Spirits Ltd is experiencing a decline in its stock price, currently at Rs 213.00, which reflects a decrease of Rs 4.2 or 1.93%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 2.92% during this period. Today's trading saw the stock reach a high of Rs 221.9 and a low of Rs 210.45, indicating significant volatility. Additionally, the stock has underperformed its sector by 3.11% today, and the delivery volume has decreased substantially by 69.29% compared to the five-day average, suggesting a drop in investor participation. Despite a strong long-term growth outlook, with net sales increasing at an annual rate of 64.60% and operating profit at 41.28%, the stock's performance over the past year has been poor, with a return of -25.77%.
In the broader market context, Northern Spirits' short-term performance of -2.07% over the past week contrasts with the Sensex, which has declined by only 1.36%. While the stock has shown strong long-term returns, including a remarkable 483.56% increase over three years, its recent struggles highlight a disconnect between its growth potential and current market sentiment. The PEG ratio of 0.4 indicates that the stock may be undervalued relative to its earnings growth, but the recent price movements and declining investor interest suggest that market participants are cautious, impacting the stock's price negatively in the short term.