Why is Northern Spirits falling/rising?

As of 19-Sep, Northern Spirits Ltd is currently priced at Rs 182.40, reflecting a decrease of Rs 1.6 or 0.87%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 2.98% during this period. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite this, there has been a rise in investor participation, with delivery volume increasing by 8.67% against the 5-day average. The company has shown strong long-term growth potential, with net sales growing at an annual rate of 64.60% and operating profit at 41.28%. However, the stock's performance over the past year has been negative, with a return of -2.46%, despite a 39% increase in profits, which may contribute to investor hesitation.
In the broader market context, Northern Spirits has underperformed compared to the Sensex, which has gained 0.88% over the past week, while the stock itself has declined by 0.79%. This trend of underperformance is further highlighted by the stock's 1-month return of -6.94% compared to the Sensex's positive return of 1.20%. The contrasting performance may reflect broader market conditions that favor other sectors or stocks, leading to a lack of confidence in Northern Spirits at this time.