Why is Northern Spirits falling/rising?

As of 24-Sep, Northern Spirits Ltd is experiencing a decline in its stock price, currently at Rs 185.00, which reflects a decrease of Rs 2.25 or 1.2%. The stock has underperformed its sector by 1.01% today and has fallen after two consecutive days of gains. It reached an intraday low of Rs 181, marking a drop of 3.34%. Additionally, the stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite this, there has been a notable increase in investor participation, with delivery volume rising by 126.01% against the 5-day average. Over the past year, the stock has generated a minimal return of 0.03%, while profits have increased by 39%, suggesting a disconnect between stock performance and underlying financial health.
In the broader market context, Northern Spirits' short-term performance has been weaker than the benchmark, with a 1-week return of -1.60% compared to the Sensex's -1.18%. This underperformance is further highlighted by a 1-month return of -4.15% against a positive 0.50% for the Sensex. While the company shows healthy long-term growth with net sales increasing at an annual rate of 64.60% and operating profit growing at 41.28%, the current stock price movement does not reflect these positive fundamentals. The company's attractive valuation, indicated by a PEG ratio of 0.3, suggests potential for future growth, yet the immediate market sentiment appears to be negative, contributing to the stock's recent decline.