Why is Northern Spirits falling/rising?

As of 08-Oct, Northern Spirits Ltd is experiencing a decline in its stock price, currently at Rs 159.40, which reflects a decrease of Rs 8.4 or 5.01%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 9.17% during this period. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite a rise in delivery volume by 33.77% against the 5-day average, the stock's performance today has underperformed the sector by 4.06%. The stock's returns over the past week, month, and year are also negative, with declines of 8.10%, 14.76%, and 11.20% respectively, further highlighting its struggles.
In the broader market context, the Sensex has shown a positive return of 0.98% over the past week and 1.22% over the past month, contrasting sharply with Northern Spirits' negative performance. This suggests that while the overall market is experiencing gains, Northern Spirits is lagging significantly behind, which may be contributing to investor sentiment and the stock's downward movement. The stark difference in performance between the stock and the benchmark indicates a lack of confidence among investors, exacerbating the stock's decline amidst a generally positive market environment.