Why is NPR Finance falling/rising?

As of 03-Jul, NPR Finance Ltd's stock price is currently at 26.50, reflecting a decrease of 0.93 or 3.39%. Today's performance indicates that the stock has underperformed its sector by 2.87% and has experienced a trend reversal after two consecutive days of gains. Despite trading above its moving averages, the stock has seen a significant drop in investor participation, with delivery volume falling by 44.87% compared to the 5-day average. Over the past year, while the stock has generated a return of 20.62%, it has also faced a substantial decline in profits, which fell by 42.7%. The stock is trading at a discount compared to its peers, but its weak long-term fundamentals, including a low return on equity and declining net sales, contribute to its current downward movement.
In the broader market context, NPR Finance's short-term performance over the past week shows a gain of 7.64%, while the benchmark Sensex has decreased by 0.62%. However, year-to-date, NPR Finance has underperformed the Sensex, which has risen by 6.53%. The stock's long-term performance has been strong, outperforming the BSE500 over the last three years, but the recent decline in price suggests that investors may be reacting to the company's weak fundamentals and declining profitability. Overall, the combination of short-term underperformance and long-term concerns appears to be influencing the stock's current price decline.