Why is NTC Industries falling/rising?

As of 04-Aug, NTC Industries Ltd is experiencing a decline in its stock price, currently at Rs 169.10, which reflects a decrease of Rs 3.4 or 1.97%. The stock has underperformed today, with a performance that is 2.24% lower than its sector. It has also touched an intraday low of Rs 168.5, indicating a downward trend. Over the past week, the stock has decreased by 0.53%, and its year-to-date performance shows a significant drop of 27.74%. Despite a healthy long-term growth outlook, with operating profit increasing at an annual rate of 69.84%, the stock's recent performance has been hindered by a decline in investor participation, as evidenced by a 75.12% drop in delivery volume compared to the 5-day average.
In the broader market context, NTC Industries' short-term performance has lagged behind the benchmark, with the Sensex showing a slight increase of 0.16% over the past week. While the company has reported positive results in recent quarters and has seen an increase in institutional investor participation, the overall market sentiment appears to be affecting its stock price negatively. The stock is currently trading below all its moving averages, which further indicates a bearish trend. Despite the attractive valuation and growth in profits, the significant decline in stock price and liquidity issues suggest that investors are cautious, leading to the current downward movement.