Why is NTC Industries falling/rising?

As of 07-Aug, NTC Industries Ltd is experiencing a decline in its stock price, currently at Rs. 167.20, which reflects a decrease of Rs. 3.55 or 2.08%. The stock has hit a new 52-week low of Rs. 159.95 today, marking a significant drop of 6.33% at its intraday low. Over the past week, the stock has underperformed the sector by 1.66% and has seen a consecutive fall over the last two days, resulting in a total decline of 3.94%. Additionally, the stock is trading below all its moving averages, indicating a bearish trend. Investor participation has also decreased, with a 5.6% drop in delivery volume compared to the 5-day average, suggesting waning interest among investors.
In the broader market context, NTC Industries' performance over the past week shows a decline of 2.39%, while the benchmark Sensex has only fallen by 0.69%, indicating that the stock is underperforming relative to the market. Over the past month, NTC Industries has dropped 13.03%, significantly more than the Sensex's decline of 3.38%. Year-to-date, the stock is down 28.55%, contrasting sharply with the Sensex's gain of 3.18%. This stark difference in performance highlights the challenges faced by NTC Industries in the current market environment.