Why is NTC Industries falling/rising?

As of 24-Sep, NTC Industries Ltd is experiencing a decline in its stock price, currently at Rs 188.50, which reflects a decrease of Rs 2.65 or 1.39%. The stock has underperformed its sector by 1.06% today and has fallen after two consecutive days of gains. It reached an intraday low of Rs 184, marking a drop of 3.74%. The stock's performance over the past month shows a significant decline of 14.74%, while year-to-date it has decreased by 19.44%. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 53.93% compared to the 5-day average, indicating reduced interest among investors.
In the broader market context, the Sensex has shown a slight increase of 0.50% over the past month, contrasting with NTC Industries' significant decline. While the stock has outperformed the benchmark over the last three years with a return of 107.60% compared to the Sensex's 40.65%, its recent performance indicates a troubling trend. The stock is currently trading above its 50-day moving average but below its 5-day, 20-day, 100-day, and 200-day moving averages, suggesting a bearish sentiment in the short term. Overall, the combination of declining stock price, reduced trading volume, and negative short-term performance relative to the benchmark contributes to the stock's current downward trajectory.