Why is Nupur Recyclers falling/rising?

As of 18-Nov, Nupur Recyclers Ltd is experiencing a decline in its stock price, currently at 63.54, reflecting a decrease of 2.02 or 3.08%. The stock has underperformed significantly, with a 1-week return of -3.16% and a 1-month return of -5.08%. Today's price summary indicates that Nupur Recyclers is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Additionally, there has been a decrease in investor participation, with delivery volume falling by 0.84% against the 5-day average. The company has a low debt-to-equity ratio of 0.08, and while it has a fair valuation with a return on equity of 10.7 and a price-to-book value of 3.7, it has generated a substantial negative return of -38.79% over the past year, despite a 7% increase in profits.
In the broader market context, Nupur Recyclers' performance has been notably poor compared to the benchmark, with the Sensex showing a positive return of 0.84% over the past week. The stock's long-term growth prospects appear bleak, as net sales have decreased at an annual rate of -12.28% over the last five years, and it has consistently underperformed against the BSE500 in various time frames. The flat results reported in September, where non-operating income constituted a significant portion of profit before tax, further highlight the company's struggles. Overall, the combination of declining sales, poor short-term performance, and underwhelming investor interest contributes to the stock's downward trajectory.