Why is OK Play India falling/rising?

As of 09-Jul, OK Play India Ltd is experiencing a decline in its stock price, currently at 10.87, which reflects a decrease of 0.12 or 1.09%. The stock has been underperforming, having fallen consecutively for the last two days, resulting in a total decline of 2.95% during this period. In the past week, the stock has decreased by 3.29%, while over the last month, it has shown a positive return of 21.86%. However, its year-to-date performance is significantly negative at -36.62%. The company has a low return on capital employed (ROCE) of 4.6, and its profits have plummeted by 121.7% over the past year, contributing to its weak long-term fundamentals. Additionally, 36.36% of promoter shares are pledged, which can exert further downward pressure on the stock price in a falling market.
In the broader market context, the Sensex has shown a slight increase of 0.15% over the past week, contrasting with OK Play India's negative performance. The stock's recent decline is compounded by a decrease in investor participation, with delivery volume falling by 11.37% against the five-day average. While the stock is trading at a discount compared to its peers, the overall negative sentiment and poor financial results, including a significant drop in PAT and the lowest inventory turnover ratio, indicate that the stock is struggling to attract investors. The company's high debt to EBITDA ratio of 4.19 times further raises concerns about its ability to service debt, reinforcing the perception of it being a strong sell.