Why is OK Play India falling/rising?

As of 24-Sep, OK Play India Ltd is experiencing a decline in its stock price, currently at 8.97, which reflects a decrease of 0.06 or 0.66%. The stock has underperformed its sector by 0.59% today and has been on a downward trend for the last four days, accumulating a total loss of 2.82% during this period. Additionally, the stock is trading below its moving averages across various time frames, indicating weak momentum. Over the past year, the stock has generated a return of -37.71%, significantly underperforming the benchmark, which has seen a decline of only 3.77%. The company's financial health is concerning, with a return on capital employed (ROCE) of just 4.6 and a high debt to EBITDA ratio of 4.19, suggesting difficulties in servicing debt. Furthermore, the company has reported negative results for the last three consecutive quarters, which has contributed to the stock's poor performance.
In the broader market context, while the Sensex has shown a slight gain of 0.50% over the past month, OK Play India has faced a substantial decline of 7.05% in the same timeframe. This stark contrast highlights the stock's weakness relative to the market. The company's liquidity appears to be diminishing, with a significant drop in delivery volume, which has fallen by 56.36% against the five-day average. The increase in pledged promoter shares, now at 38.67%, adds further pressure on the stock, particularly in a falling market. Overall, the combination of weak financial fundamentals, declining investor participation, and underperformance relative to both the sector and broader market contributes to the ongoing decline in OK Play India's stock price.