Why is Olympic Cards falling/rising?

As of 28-Jul, Olympic Cards Ltd is experiencing a decline in its stock price, currently at 2.84, reflecting a decrease of 0.01 or 0.35%. The stock has been underperforming, with a consecutive fall over the last four days resulting in a total drop of 6.89%. In terms of returns, the stock has shown a significant decline of 28.10% year-to-date and 25.07% over the past year, while also trailing behind the benchmark, the Sensex, which has gained 3.52% year-to-date. The company is facing challenges such as a high debt-to-equity ratio of 18.67 times and negative EBITDA, indicating weak long-term fundamental strength and a low ability to service its debt. Additionally, the stock is trading below all its moving averages, which further signals a bearish trend. In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as it has underperformed the Sensex by a considerable margin over various time frames, including a 6.58% decline over the past week compared to the benchmark's 1.59% drop. The printing and publishing sector, in which Olympic Cards operates, has also seen a decline of 2.29%, contributing to the stock's struggles. Despite a notable increase in delivery volume, suggesting rising investor participation, the overall sentiment remains negative due to the company's financial instability and consistent underperformance against market benchmarks over the last three years.