Why is On Door Concepts falling/rising?

As of 07-Nov, On Door Concepts Ltd is experiencing a decline in its stock price, currently at 131.65, which represents a decrease of 1.85 or 1.39%. The stock has underperformed its sector by 0.93% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 1.79%, and it has seen a significant drop of 48.68% year-to-date and 68.58% over the past year, indicating a prolonged period of underperformance. Although there has been a rise in investor participation, with delivery volume increasing by 42.86% against the 5-day average, the overall sentiment remains negative, and there are no available positive or negative factors to indicate a shift in this trend.
In the broader market context, the stock's short-term performance has been worse than the benchmark, with the Sensex showing a decline of only 0.89% over the same week. While the Sensex has gained 1.53% over the past month and 7.81% year-to-date, On Door Concepts has struggled significantly, highlighting a stark contrast in performance. The company's substantial losses over the longer term, particularly a 68.58% drop in the past year compared to the Sensex's 5.34% gain, further underscores the challenges it faces in the current market environment.