Why is Ontic Finserve falling/rising?

As of 26-Aug, Ontic Finserve Ltd is experiencing a decline in its stock price, currently at 0.69, which reflects a decrease of 0.03 or 4.17%. The stock has underperformed its sector today by 2.22%, and it is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. Over the past week, the stock has dropped by 5.48%, while it has shown a modest gain of 1.47% over the past month. Despite a strong annual return of 27.78%, the company has faced challenges, including a significant decline in net sales growth and weak long-term fundamentals, as indicated by an average Return on Equity (ROE) of 11.26%. The stock's valuation remains attractive with a ROE of 58.8 and a price-to-book ratio of 2, but the recent performance and falling investor participation, with a 41.29% drop in delivery volume, suggest a lack of confidence among investors.
In the broader market context, the Sensex has only fallen by 1.05% over the past week, indicating that Ontic Finserve's decline is more pronounced compared to the overall market. The finance/NBFC sector has also seen a decrease of 2.02%, contributing to the stock's downward pressure. While Ontic Finserve has outperformed the benchmark on a year-to-date basis with a gain of 4.55%, the recent underperformance in the short term highlights investor concerns regarding its long-term growth prospects, especially in light of the flat results reported in June and the negative sales growth trend.