Why is Oricon Enterpris falling/rising?

As of 04-Aug, Oricon Enterprises Ltd is experiencing a rise in its stock price, currently at Rs. 50.18, reflecting an increase of 0.5 or 1.01%. The stock has recently hit a new 52-week high of Rs. 52.47 and has outperformed its sector by 0.75%. Over the past week, the stock has gained 6.93%, and it has shown strong performance over longer periods, with a year-to-date increase of 29.26% and a remarkable 206.91% rise over the last five years. Positive financial results, including a significant growth in profit after tax and net sales, alongside a very low debt-equity ratio, contribute to the stock's upward momentum. However, concerns about the company's operating losses and weak long-term fundamental strength, indicated by a negative EBIT to interest ratio, may temper investor enthusiasm.
In the broader market context, Oricon Enterprises has significantly outperformed the Sensex, which has only increased by 0.16% over the past week. While the stock's recent performance is strong, the decline in investor participation, with a notable drop in delivery volume, raises questions about sustained interest. Despite the stock's positive returns, the lack of domestic mutual fund investment suggests caution among institutional investors, potentially indicating concerns about the company's long-term viability. Overall, while the stock is currently rising, the mixed signals from its financial health and market participation could influence future movements.