Why is Orient Bell falling/rising?

As of 30-Sep, Orient Bell Ltd. is currently priced at 285.50, reflecting a decline of 6.9 points or 2.36%. The stock has been on a downward trend, having underperformed its sector by 2.5% today and experiencing a consecutive fall for the last seven days, resulting in a total decline of 12.15% during this period. Despite opening with a gain of 3.28% today and reaching an intraday high of Rs 306.9, the stock ultimately traded lower than all its moving averages and showed high volatility with an intraday fluctuation of 5.49%. The company's financials indicate poor long-term growth, with net sales growing at an annual rate of only 9.91% over the past five years, and a very expensive valuation compared to its peers, contributing to the stock's recent decline.
In the broader market context, Orient Bell's performance over the past week has been a decline of 7.15%, compared to a smaller drop of 2.23% in the Sensex, indicating a significant underperformance against the benchmark. Over the last year, the stock has generated a return of -20.41%, while the Sensex has only declined by 4.78%. This consistent underperformance over the last three years, coupled with a low return on equity and a high price-to-book ratio, suggests that investor sentiment is negative, further exacerbating the stock's price decline.