Why is Orient Beverages falling/rising?

As of 01-Jul, Orient Beverages Ltd is experiencing a decline in its stock price, currently at 229.50, which reflects a decrease of 0.4 or 0.17%. The stock has been underperforming recently, having fallen consecutively for the last three days, resulting in a total drop of 5.63%. In terms of returns, the stock has shown a significant decline of 40.38% over the past year, while its performance over the last month is also negative at -8.18%. Despite a recent increase in delivery volume by 772.03%, indicating rising investor participation, the stock is trading below all its moving averages, suggesting a bearish trend. The company's financial health is concerning, with a return on capital employed of only 2.2% and a significant operating loss, which has contributed to its weak long-term fundamental strength.
In the broader market context, the Sensex has shown a positive return of 2.76% over the past month, contrasting sharply with Orient Beverages' negative performance. This stark difference highlights the stock's underperformance relative to the market, as it has not only lagged behind the benchmark but also generated negative returns while the broader market has been gaining. The company's high debt levels and declining profits, which have fallen by 43.3% over the past year, further exacerbate its challenges, leading to a perception of the stock as a strong sell among investors.