Why is Orient Beverages falling/rising?

As of 15-Jul, Orient Beverages Ltd's stock price is currently at 224.95, reflecting an increase of 4.45 or 2.02%. Today, the stock opened with a gain of 2.95% and reached an intraday high of Rs 230, outperforming its sector by 1.38%. However, despite this positive movement, the stock has shown a significant decline over the past year, with a return of -39.03%. The company's financial health is concerning, as it has reported operating losses and a low return on capital employed, indicating weak long-term fundamental strength. Additionally, the stock is trading at a discount compared to its peers, but its profits have decreased by 43.3% over the past year, which may contribute to investor caution.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as it has outperformed the Sensex by 1.18% today, while the Sensex itself has declined by 1.36% over the past week. Despite this day's positive movement, Orient Beverages has underperformed the market significantly over the last year, highlighting a broader trend of negative returns compared to the BSE500's modest gain of 0.37%. The high debt levels and poor profitability metrics further complicate the outlook for the stock, suggesting that while there may be short-term gains, the long-term prospects remain challenging.