Why is Orient Beverages falling/rising?

As of 22-Jul, Orient Beverages Ltd's stock price is currently at Rs 221.75, reflecting a decrease of Rs 4.75 or 2.1%. The stock has underperformed today, falling after two consecutive days of gains and trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. It is also close to its 52-week low, being just 4.85% away from Rs 211. The stock has shown significant negative returns over various periods, including a decline of 39.86% over the past year, while its profits have decreased by 43.3%. This poor performance is compounded by the company's operating losses and weak long-term fundamentals, including a high debt-to-equity ratio and low profitability as indicated by a Return on Capital Employed of 2.43%.
In the broader market context, the Sensex has only declined by 0.47% over the past week, while Orient Beverages has dropped by 1.42%, indicating a more significant downturn relative to the benchmark. The stock's performance has been notably poor compared to the market, which has generated positive returns of 0.99% over the last year. This stark contrast highlights the challenges faced by Orient Beverages, including its inability to generate positive operating profits and the overall weak growth trajectory, which has led to a lack of investor confidence and contributed to the stock's decline.