Why is Orient Beverages falling/rising?

As of 25-Jul, Orient Beverages Ltd is experiencing a decline in its stock price, currently at 225.00, which reflects a decrease of 2.0 or 0.88%. The stock has been underperforming recently, having fallen consecutively for the last two days with a total decline of 1.75%. In terms of performance, the stock has outperformed its sector by 0.27% today, but over the past month, it has seen a significant drop of 5.66%. The stock's returns over the past year are particularly concerning, showing a decline of 39.35%, while profits have decreased by 43.3%. Additionally, the stock is trading at a discount compared to its peers, but it faces challenges such as high debt levels and weak long-term growth, which contribute to its current downward trend.
In the broader market context, the Sensex has shown a slight decline of 0.36% over the past week, indicating a relatively stable market environment. However, Orient Beverages' performance stands out negatively, as it has significantly underperformed the market over the last year, with a return of -39.35% compared to the BSE500's -0.19%. This stark contrast highlights the company's struggles, particularly with operating losses and low profitability, which have led to a lack of investor confidence and participation, as evidenced by a 46.99% drop in delivery volume. Overall, the combination of poor financial performance, high debt, and weak market sentiment has resulted in the stock's current decline.