Why is Orient Beverages falling/rising?

As of 28-Jul, Orient Beverages Ltd is experiencing a decline in its stock price, currently at Rs 221.00, which represents a decrease of 4.0 (-1.78%). The stock has been underperforming, having fallen for three consecutive days and showing a total return of -3.49% during this period. It is also trading close to its 52-week low, just 4.52% above Rs 211. The stock's performance over the past week and month has been negative, with declines of -2.43% and -7.92%, respectively. Additionally, the company has reported a significant drop in profits over the past year, with a return of -39.78%, while its operating losses and high debt levels contribute to a weak long-term fundamental strength.
In the broader market context, the Sensex has shown a decline of -1.59% over the past week and -3.77% over the past month, indicating that the market is also facing challenges, albeit to a lesser extent than Orient Beverages. The company's weak performance is further highlighted by its low return on capital employed and poor profitability metrics, which have led to a lack of investor confidence and participation, as evidenced by a 40.58% drop in delivery volume. Overall, while the market has experienced negative returns, Orient Beverages has significantly underperformed, leading to its current stock price decline.