Why is Orient Cement falling/rising?

As of 20-Jun, Orient Cement Ltd. is experiencing a decline in its stock price, currently at Rs 230.10, which represents a decrease of Rs 14.85 or 6.06%. The stock has underperformed significantly, with a 1-week return of -21.27% and a 1-month return of -34.68%. Today, the stock has been particularly volatile, touching an intraday low of Rs 228.25 and showing a consecutive fall over the last three days, resulting in a total decline of -23.96%. Additionally, the stock is trading below all major moving averages and is close to its 52-week low, indicating weak performance. While there has been a rise in investor participation, as evidenced by a 17.58% increase in delivery volume, the company faces challenges such as poor long-term growth and negative results over the last three quarters, which contribute to its current downward trend.
In the broader market context, the Sensex has shown a positive return of +1.59% over the past week, contrasting sharply with Orient Cement's significant decline. This disparity highlights the stock's underperformance relative to the benchmark. The company's financial health is also a concern, with a low Debt to EBITDA ratio suggesting some ability to service debt, but this is overshadowed by its negative profit growth and low return on equity. The stock's expensive valuation, coupled with a history of declining profits, further exacerbates investor sentiment, leading to its classification as a strong sell.