Why is Orient Cement falling/rising?

As of 07-Jul, Orient Cement Ltd. is experiencing a decline in its stock price, currently at Rs 235.15, which reflects a decrease of Rs 6.05 or 2.51%. The stock has underperformed its sector by 1.65% today and has touched an intraday low of Rs 234.25. Over the past week, the stock has decreased by 2.75%, and it has significantly underperformed the market with a year-to-date return of -31.58% compared to the Sensex's gain of 6.79%. The company's financial health is concerning, as it has reported negative results for the last three consecutive quarters, with a substantial drop in profits by 47.8%. Additionally, the stock is trading below all key moving averages, indicating a bearish trend.
In the broader market context, while the Sensex has shown resilience with a slight gain of 1.53% over the past month, Orient Cement's performance has been starkly negative, with a 33.61% decline in the same period. This stark contrast highlights the company's struggles, particularly in light of its poor long-term growth prospects, as evidenced by an annual operating profit decline of 9.33% over the last five years. Despite having a relatively strong ability to service debt and high institutional holdings, the overall sentiment remains negative due to the company's declining profitability and underperformance relative to the market.